BRAND EXTENSION

For this Marketing Strategy and Brand Extension group project, we saw a business opportunity for a collaboration between the brands The North Face and Netflix. The idea would be for Netflix to create a series of adventure programs that would feature The North Face’s wide array of outdoor clothing, accessories and products and would be shown on their streaming site. Our first step in the development process was to do in-depth research into each brand. We then developed a marketing and financial plan for this new joint venture.