• WORKS (Design)
  • PROJECTS (Merchandising)
  • Resume
CONTACT
Jenny Hyojeong Son
  • WORKS (Design)
  • PROJECTS (Merchandising)
  • Resume
CONTACT

BAG DESIGN

I presented CAD designs for women’s handbags, tailored to seasonal trends, for various major buyers(Macy's, Forever 21, ROSS, Burlington..etc), and successfully featured them on department store websites. For 'Paul Frank', I worked on licensed designs, where I was responsible for direct design, artwork development, and sample production. Additionally, the crossbody bag, presented at a meeting in New York in January 2025, sold out 100% at TJ Maxx Australia. I also handled numerous design proposals for 'Forever 21'. The work was done using Adobe Photoshop and Adobe Illustrator.