Visual Merchandising & Display

For this Visual Merchandising and Display project, I presented an industry level visual plan for the brand Ray-Ban. I researched Ray-Ban's target customers, brand identity, visual trends for 2019 and how Ray-Ban's products have been merchandised and displayed in the past. Then I created a mood board, visual inspirations, and materials I would use. Lastly, I designed wall display, feature presentation, window display and floor plan proposals for Ray-Ban.